When planning an event the little details are what set this event apart from the rest! One of those key details being the colour palette. Even though it seems like an easy decision, “just pick whichever colour you like best”, there is actually a lot more meaning behind colours than we realise.
The Meaning
There is symbolism and meaning behind every colour choice. The symbolism usually shows a subconscious emotion tied to seeing that colour or what the colour is typically used to represent. When planning an event this is an extra touch that can be done to influence your guests experience and impressions.
Birthday Parties
For birthday events, especially for kids, the best colours to use are those that are bright and exciting. Examples of those would be yellow and orange. These colours stimulate excitement, energy and optimism. These are exactly the feelings you want your guests to feel for this kind of celebration.
Proposals
Another popular example is for proposals. Not only is red a colour of love because of the famous romantic red roses but also because of its meaning. Red is known for being the colour representing passion, intimacy and intensity. Whenever one is getting proposed to, red always seems like the most popular colour. An alternate option would be pink, representing unconditional love, caring and nurturing.
Corporate Events
Going in the opposite direction, there is even a specific colour most popular with corporate events. Blue is the number one colour chosen for any type of corporate gala, dinner or conference. Not only is it because blue is widely loved and always trendy but also because of its meaning. The not so hidden meaning behind the colour blue is peace, loyalty and trust. This is the exact type of energy any planner would want to project onto the guests at an event like this.
Choosing the right colour palette for your event is key to setting the atmosphere and mood and will perfectly help you achieve your goals and intentions with said event. Knowing what impact colours will have on your guests emotionally can be the detail that makes your event truly memorable.
If you have any questions about what colour you should be using for your event, ask one of our consultants today!
